Keywords: Strategic Merger; Acquisition; Trust; Due Diligence; governance; lived experience;
Literature Review Mergers & Acquisition in the NFP sector
According to the 2016 Australian Bureau of Statistics [1] there are approximately 600,000 not-for-profit (NFP) organisations in Australia, with the Australian Charities and Notfor- profits Commission [2] registering nearly 56,000 of them. In 2016, Australian charities reported approximately $148.3 billion in income and more than $5.7 billion in turnover [2]. The NFP sector is significant in Australia in terms of the contribution to employment, but most importantly in its contribution to societal needs such as the provision of aged care, transport and disability support, particularly in regional areas.
According to the ACNC [3], NFP entities were considering mergers and acquisitions to better further the mission of the organisation, to achieve economies of scale, to access innovations and resources as well as being opportunistic or being approached by another NFP to merge. Why NFPs undertake mergers was researched by the Australian Institute of Company Directors [4] with the top 5 reasons being:
• Better to meet our mission (16%)
• Market Share (14%)
• Improve service (13%)
• Improve efficiency (12%)
• Increase size (10%).
A merger is simply when two organisations join together to form a new entity, either by merging into one of the existing entities and trading with that name and executive team or creating a whole new entity transferring all assets and liabilities into the new entity [2]. A merger is essentially a merger of two equal parties together as one. According to Buckley et al [5] “a merger is one of the most challenging steps a voluntary organization can make…..and can lead to permanent and irreversible change”.
A merger in the not-for-profit sector can be different to that in the private sector [6] in that the key drivers are usually different. For example in the private sector the main driver is money, but in the NFP sector it is usually mission that plays an essential role.
According to the ACNC [3], charities may wish to merge as they:
• “Think that it would benefit the groups of people they help
• have the same or similar purposes, cultures and values
• conduct the same or similar activities
• already work together
• want to share resources and funding, or
• They think that they would be more effective if they worked together”.
An acquisition however, is when a smaller organization transfers it assets and liabilities into a larger organization and then ceases to exist. The board of the smaller organization is disbanded and the larger organisations culture will dominate the larger organization [4].
In the current operating climate of the NFP sector, the ACNC is encouraging the merging or acquiring of smaller NFP entities to create efficiencies within the sector, particularly when government funding is limited. According to Russell [7], many NFP are realizing that there is significant pressure to merge in order to be competitive and to achieve the organisations mission. In the 2017 NFP Governance and Performance Study [3], 38% of directors reported that their organisation in the last 12 months had discussed the possibility of a merger, however only 7% had actually completed a merger in the last year.
The NDIS showed a significant change in the way NFP would provide services in the future. According to the NDIA 2018 Annual report [8]:
• “183,965 Australians are benefiting from the NDIS, including, 176,197 people have received individualised plans and 7,768 children aged 0-6 are receiving support through the NDIS Early Childhood Early Intervention (ECEI) approach
• 86,705 New participants who received an approved plan in 2017-18
• 54,802 Australians accessing supports for the first time”.
The NDIS aims to provide over 460,000 Australians under the age of 65 with a disability with support by 2020 [9]. According to the ABS [1], 1 in 5 Australians or 4.3 Million people in Australia live with a disability. The NFP sector according to the Productivity Commission [10] is relied heavily upon by the Australian government to provide services, both flexible, value for money and client centered. Mergers or acquisitions in the NFP sector are encouraged by the ACNC to provide better services to clients in terms of choice and delivery as well as value for money with access to larger client groups.
Based on the significance of the NFP sector particularly in regional Australia, and the pressure for them to merger and grow, the following research question will be posed: Research Question: What is the “lived experience” of two not-for-profit entities, providing services in regional Australia embarking on the possibility of a merger or acquisition?
Methodology: The Lived Experience Case Study
The lived experience is “…experience we live through before we take a reflective view of it” [11]. In the context of research, the lived experience is “…a representation and understanding of a researcher or research subject’s human experiences, choices, and options and how those factors influence one’s perception of knowledge.” [12]. According to Van Manan [11] the lived experience “…remains a central methodological notion that aims to provide concrete insights into the qualitative meanings of phenomena in people’s lives.”
The lived experience is used in this research as the researcher is the vice chair of entity 1, Link Ability, and as such is part of the potential merger, and is literally living the process of the due diligence governance process and exploration phase of the potential merger. Case study uses in depth analysis of an activity process to collect data by the researcher using a variety of collection techniques over a sustained period of time [13, 14, and 15].
2015 saw the introduction of the National Disability Insurance Scheme (NDIS), administered by the National Disability Insurance Agency (NDIA), where instead of institutions receiving funding and providing services to clients, clients would now receive the money and choose where to get their services from. The NDIS had a significant impact on Link Ability and its systems. It underwent significant systems development to accommodate the new legislation which was both costly and timely. 2017 saw the provision of further accommodation services. As part of the strategic planning in 2018, the Board decided on a growth strategy to find another organization to merger or acquire. A summary of these significant events are shown in figure - 1.
Both boards at their annual strategic planning meetings had goals of growth, particularly through a merger or acquisition. As the CEO of Link Ability was on the Board of Trans Connect, and the CEO of Trans Connect was on the Board of Link Ability, the conversation started on the possibility of a potential merger or acquisition. Both Boards signalled that there would at times be conflicts of interest but that at all times negotiations would involve trust. Trust was defined as being the good of one or more beneficiaries, and that both parties would have the ability to rely on the ethical conduct of both the boards and the senior executives. Stakeholders of this trust would be:
• Clients
• New Entity Structure
• Board recruitment of new entity
• Senior Executive Recruitment
• Employees and volunteers of new entity
• Current Treasurer is CEO of Trans Connect
• Independent Board Member formerly CEO of Trans Connect
• Chair was formerly CEO of Link Ability
• Vice Chair was formerly an independent board member of Link Ability
• Treasurer current CEO of Link Ability
• 1 independent director is a current employee of Link Ability.
These conflicts of interest were seen as creating efficiencies for the proposed merger or acquisition, but at all times it was agreed that 3 sets of meetings would held, one each for the existing entities of Link Ability and Trans Connect, and a third meeting of the proposed new entity. This would create a circle of trust so that board members with potential conflicts of interest had opportunities to withdraw from any conversations they felt uncomfortable in, it also meant that other board members could ask those with conflicts to leave meetings where they could be potentially conflicted.
It then took another 3 months before any movement on the potential merger or acquisition was considered. This was mainly due to the end of the financial year and auditing of both sets of accounts from each organization, and the holding of Annual General Meeting (AGM) of both organisations in October, 2018. After the AGMs were held, a joint Board meeting was scheduled for 21st November 2018. At this meeting it was discovered that both boards also had the same auditing and accounting firms (AA Firm) engaged. It was decided to seek information from the AA firm regarding the process of a merger and acquisition and to seek advice as to the potential success of the current two organisations gaining efficiencies and growth and in particular if they would have the ability to provide greater services to a collective larger client date base. It was agreed that the AA firm provide a quote for the provision of a due diligence governance process (DDGP) for consideration of the two boards.
It was also decided at that meeting that a joint strategic planning day be held to discuss what the new organization would look like particularly in relation to the purpose, mission and vision of the combined organization. The AA firm provided a quote for services, and suggested that decisions made at the strategic planning day would impact on the due diligence governance process (DDGP), and would provide a report after the planning day was held.
Each of the entities was then asked to give their top 10 priorities for the new organization table – 1.
Groups made up of Board members of each of the 2 boards were then asked what their shared purpose would be as follows, with the themes demonstrated below table - 2:
Groups where then asked what the shared vision should be, with the three responses listed below table - 3:
Table 3: Shared Vision
Priorities |
Link Ability |
Trans Connect |
1 |
Ageing population |
Low entry barriers |
2 |
Client Choice |
Automated Vehicles |
3 |
Large for Profits |
More for less |
4 |
Service delivery robots |
Change Governments |
5 |
NDIS funding |
Workforce |
6 |
Accommodation |
Environment |
7 |
Demand for services |
Client demands |
8 |
Changing customers |
Insurance |
9 |
Price Points |
Point to point |
10 |
Growth in housing and day services |
Regulations |
What should the “shared purpose” of the new entity be? |
|
Group 1 |
To form an organization that leverages the experience, capability and heart to deliver enhanced benefit to our community, customers, staff and the community |
Group 2 |
To provide efficient increasing range of services for better quality and easier lifestyle choices for our clients |
Group 3 |
Providing client purposes support and service that empower and enrich the lives of people |
What should the “shared vision” of the new entity be? |
|
Group 1 |
By 2023 we will be the leading provider of aged, disability and community transport in our region, and be seen as innovators |
Group 2 |
By 2023 we will continue to thrive in the environment of change |
Group 3 |
Developing new markets, products, services and regional areas and enriching the lives of our chosen customer segments |
• Seek Legal advice in relation to proposed entity
• Skills based review of the board of directors of proposed entity
• Decision to be made on organizational structure
• Job description of new CEO to be created
• Register company, appoint Board and allocate positions (if necessary)
• That Link Ability would acquire Trans Connect (acquisition NOT merger)
• That the board of Link Ability be expanded to allow for equal representation of both Link Ability and Trans Connect (4 from each entity = 8 in total).
• That the CEO of the new Link Ability be recruited from the current CEO of Link Ability and Trans Connect and not be tendered out in the market place (as yet).
The following was decided as the new entity structure figure - 5:
This would mean that effectively, Link Ability would acquire Trans Connect. This decision was based on the following table - 4:
Reason |
Explanation |
Asset Structure |
Link Ability had a stronger net asset position |
Regulatory authorities |
No need for a new company registration, new ABN or new Charity status with ACNC, or ATO or ASIC |
Transport NSW |
Transport NSW has agreed with the planned merger |
Board Structure |
Link Ability to review Constitution to increase board members from six to eight, and the new board would be made up of 4 members from each entity. |
Board Functions |
The Chair of Link Ability would remain as chair, the Chair of Trans Connect would become Vice Chair of Link Ability |
Senior Executive Positions |
The CEO of Link Ability role would be reviewed and a new position description created. Both CEOs of Link Ability and Trans Connect would be encouraged to apply. Initially the position would not be taken to the market place due to the high caliber of the 2 current CEOs. |
Upon making the decision that an acquisition would take place, the Chair of Trans Connect made it very clear that they believed that this was the best way forward for the new entity, and that they believed the two organisations had established significant trust in each other, that all clients would be taken care of, that the new board would be represented equally from both organisations. However, they made it very clear that trust would not impede the due diligence governance process, that the DDGP would in fact enhance that trust, but also that the trust both boards have in the current CEOs would create efficiencies in the new CEO recruitment process which would not go to the marketplace.
This was met with much discussion by all parties. It was discussed that the CEO position should be tendered to the marketplace so that the new organization would be seen as transparent in its recruitment for the larger entity CEO position. It was questioned are we relying too much on existing trust at the expense of due diligence in recruitment. As the organization will effectively be 50% larger than the existing Link Ability organization, would the current CEO have the ability to run the larger entity? It was decided that a new position description would be written and that both CEOs would be invited to apply and be interviewed, however if they did not have the additional skills needed to run the entity, it would be tendered to the marketplace. This decision allowed the current trust both parties had in their current CEOs to be tested against the new job description for the larger entity. At no point have the current CEO s been guaranteed any employment in the future entity.
The next issue to be discussed was the board structure. To enhance trust between the two entities it was decided that the two entities would have equal representation on the new entity board. The current Chair of Link Ability would remain as Chair, with the current Chair of Trans Connect to take the role of Vice Chair. The other 6 positions would be occupied by 3 current Link Ability independent directors and 3 independent current board members of Trans Connect.
The Board structure of the new Link Ability was decided by the following as shown in table - 5:
New Board Structure |
Link Ability |
Trans Connect |
|
1 |
Chair |
Current Chair |
Chair to resign and become Vice Chair Link Ability |
2 |
Vice Chair |
Current Vice Chair (researcher) to resign to take up position of Treasurer. |
Vice Chair to resign and be appointed as independent director 3 of Link Ability |
3 |
Treasurer |
Current treasurer to resign due to conflict of interest as CEO of Trans Connect. |
To resign due to conflict of interest (current CEO of Link Ability). |
4 |
Independent 1 |
To remain |
To resign and become Independent Director 4 of Link Ability |
5 |
Independent 2 |
To remain |
To resign and become Independent Director 5 of Link Ability |
6 |
Independent 3 |
Currently Vacant To be taken up by Vice Chair of Trans Connect |
To resign due to being current employee of Link Ability |
7 |
Independent 4 |
New Appointment To be taken up by Independent Director 1 from Trans Connect |
To resign |
8 |
Independent 5 |
New Appointment To be taken up by Independent Director 2 from Trans Connect |
Currently Vacant |
Other risk factors identified included:
• Time for planning and resources
• Recruitment of the CEO
• Identification of Board risk appetite
• Organisational structure – potential recruitment of COO for Transport
• Constitutional Changes
It was decided to create a job description for both the CEO and COO roles, and that both CEOs to be encouraged to apply. Should they not meet criteria set, then positions would then be sent to the market place figure - 7.
• Undergo proper due diligence
• Clarity of new organisations culture
• Review of processes and integration of technology and systems
• Translating Board decisions into practice
• Understanding of role of Board, CEO and COO
• Implement plans
• Understand critical success factors
• Communicate with stakeholders
With these issues in mind, it was decided to table specific issues and assigns specific people the responsibility and timelines for completion as shown in table - 6:
At this stage there is much to do in terms of the due diligence governance processes ahead, but both entities agree that trust only gets the two entities to a certain point in terms of negotiations, and that the DDGP are then used to enhance that trust by reviewing all risks, opportunities and challenges that lay ahead for the new entity. So far the “big” decisions have been made:
• Link Ability to “acquire” Trans Connect
• Link Ability to extend Board membership to equal representation by both entities
• Chair of Link Ability to remain as chair, and new Vice Chair be appointed from the Chair position of Trans Connect
• CEO and COO roles to be clarified and recruited from current CEO’s if possible, otherwise from the marketplace
• Completion of DDGP
The timeline for the proposed acquisition since its inception has been as follows table -7:
Item |
Status |
Responsible |
Adoption of joint strategic plan |
Individual adoption by Link Ability board and Trans Connect |
Chairs |
Due Diligence |
Checklist has been provided to CEOs by AAF |
CEOs |
Budget and Forecast |
Base line budget figures to be provided to AAF to build initial budget and 5 year forecast |
CEOs |
Structure (register new company if necessary) |
Quotes for advice on the appropriate structure are being obtained from both a legal perspective and financial perspective |
CEOs |
Systems Alignment |
Review how to align and automate procedures, software and chart of accounts. |
Treasurer Trans Connect |
Board Structure |
Agreement to be made as to the structure of the boards including size, composition, and adoption of skills based board concept and office holders. |
Chairs |
Constitution |
Board to review current constitution and recommend any changes to be requested for new entity. |
Chairs |
CEO Recruitment |
Appoint CEO |
Chairs and Board |
Entity Name |
Agreement to be made as to the entity name and any trading names. |
New Board |
Monthly Meetings |
Timetable to be distributed |
CEOs |
Organisational structure (internal) |
Prepare organisational chart |
CEO and Senior Management |
Other Systems |
Design policies and procedures (disability and aged care quality system compliance need to be considered) |
Senior Executives |
Marketing and Communications Plan |
Develop and roll out a communications Plan which incorporates internal and external stakeholders and a marketing plan for launch of the new entity |
CEOs |
Premises |
Prepare options for Board consideration in regards to shared space |
CEOs |
© |
Event |
Outcome |
19-Jul-18 |
Introductory meeting of 2 boards |
Signing of Non-Binding MOU |
21-Nov-18 |
Joint Board Meeting held |
Agreement to engage Accounting Firm to provide due diligence services |
17-Dec-18 |
Joint Strategic Planning Day at Ourimbah |
Preparation of draft strategic plan |
19-Dec-18 |
Formal notice submitted to authorities outlining the intention to merge |
NDIS and Transport NSW Information |
14-Jan-19 |
Mergers and Acquisition Training |
AICD Board knowledge |
Trust however in this case was NOT enough. The talks ceased in February 2019, when both Chairs met and the smaller entities board felt that it was no longer a merger, but a takeover. This change in process scared the smaller entity, in that it would lose ultimate control over their business. Even though due diligence governance processes were conducted, at the end of the day, the loss of identity to the smaller organization was too much of sacrifice for their board to make. After the final meeting, the smaller organization sent a legal letter stating that all negotiations would cease, and no further discussions would be entered into. To reiterate from the literature review, according to Buckley et al (2012, p7) “a merger is one of the most challenging steps a voluntary organization can make…..and can lead to permanent and irreversible change”.
- Australian Bureau of Statistics. (2016) “4430.0 – Disability, Ageing & Carers Australia: Summary of findings, 2015”.
- ACNC (2018).
- ACNC (2016) “Merge my Charity”.
- Australian Institute of Company Directors (2016) “NFP Governance and Performance Study”.
- Buckley,E. “thinking about…..merger”, Institute for Voluntary Action Research, May, London. 2012.
- La Piana D, Hayes,M. “M & A in the non-profit sector: managing merger negotiations and integration”, Strategy and Leadership. 2005.
- Russell C. “The urge to Merge”, Third Sector Magazine. 2009.
- National Disability Insurance Agency (2018) Annual Report 2017/2018.
- National Disability Insurance Scheme (2017) Annual Report 2016/2017.
- Productivity Commission (2010) “Contribution of the not-for-profit sector” Research Report 2010.
- Van Manen M. Phenomenology of practice : Meaning-giving methods in phenomenological research and writing. Walnut Creek, CA: Left Coast Press. 2014.
- Boylorn R. Lived experience. In L. Given (Ed.), The Sage Encyclopedia of Qualitative Research Methods. 2008
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